And vermeil lasts, especially our vermeil.” The prices of Aurate’s core assortment range from $40 for a pair of vermeil hoop earrings to $18,000 for a diamond bezel tennis necklace.Īt a compound annual growth rate of around 15%, compared to 4%, the global demi-fine jewelry market that includes vermeil styles is expected to outpace fine jewelry for the next several years.Ĭonsumer behavior around jewelry investments is changing, thanks to new technologies and more accessibility to pieces that can be worn in the shower without tarnishing. And that’s helped fuel our growth, especially in today’s economy.… real diamonds and real pearls, but nothing costly. She added, “Quality for price has always been our mantra. “It’s real gold on top of sterling silver, as opposed to just looking like gold, like you would get at a on the street.” “Making sure everybody understands what vermeil is ,” said Sophie Kahn, co-founder and CEO of Aurate, regarding the marketing of the brand’s Helzberg Diamonds collaboration. The move comes through a new partnership with digitally native jewelry company Aurate, as the latter inks its first wholesale deals in sync with a new funding round. The democratization of the fine luxury market continues, as 108-year-old Helzberg Diamonds introduces demi-fine, or gold-plated, jewelry to its product assortment.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |